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"Nike has been such a positive partner for U.S.
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Soccer Federation said the extension to a partnership that began in 1995 was grounded around four pillars that were designed to drive exponential growth for the game and positive social change. "I think we're at a point in time where we can quite literally invest in the women's game to help change the world for the better."Īmong the many priorities, the U.S. Soccer president Cindy Parlow Cone told Just Women's Sports. "The men's game has continued to grow at a steady pace, but I feel like the women's game is poised for exponential growth, and with that, commercial growth for the organizations as well as the players themselves," U.S. The partnership with the Oregon-based athletic shoe and apparel company will focus on all levels of the national team, including the senior women's and men's teams, all youth, paralympic, futsal and beach teams. Soccer said is the largest commercial agreement in the history of the national governing body, were not disclosed but multiple media reports said it was a 10-year agreement. ESPN+ viewers' guide: LaLiga, Bundesliga, MLS, FA Cup, more Subscribe to ESPN's Women's Football Podcast: The Far Post Soccer Federation said on Wednesday it reached a long-term deal with Nike to extend their apparel partnership along with a focus on elevating the profile of the women's game globally and promoting inclusivity. Soccer, Nike extend apparel partnership for USMNT, USWNT
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